Ohio State files Trademark for THE ™️

Professor_Fate

There’s arrogance, and then there’s arrogance in Marketing.

https://thespun.com/big-ten/ohio-state-buckeyes/the-ohio-state-trademark-application-shirts/amp

Course with the geographically challenged world of today, Miami needs to trademark “Of Ohio”. Although I think “MOFO” would be more appropriate.

JohnnyMac

At least they spelled it correctly.

skipatroller

I'm sure "THE" U, "THE" Rock, and even "THE The" will have some objections.

https://www.youtube.com/watch?v=HXaEAoRUkfE

Nickskin

Professor_Fate said:

There’s arrogance, and then there’s arrogance in Marketing.

https://thespun.com/big-ten/ohio-state-buckeyes/the-ohio-state-trademark-application-shirts/amp

Course with the geographically challenged world of today, Miami needs to trademark “Of Ohio”. Although I think “MOFO” would be more appropriate.

Great move by Ohio State.  Getting a lot of press.  Kudos to the marketing people there.

DevilGrad

Is it great press to be universally derided by anyone who lives outside the state?

Renmanco

In media circles, all press is good at it draws attention....even bad press.

What you do not want is no press.

dave67

Rutgers might have an objection as they were"the state University." long before Columbus added their indefinite pronoun.

Professor_Fate

The Bobkittens are on the prowl on this one

https://twitter.com/ohiou/status/1161643841046245378?s=20

laxdaddy

Of course, our official name is The Miami University.

I guess we should have filed first. We might have a better argument so as to now be confused with the other school that stole our name.

HawksVox

Of course, our official name is The Miami University.

Quite correct. The Ohio legislature, in their wisdom, named each university in its system with the article "The". Miami is certainly one of the two first. So Ohio State, which was NOT founded with the word "The" in its name (just Ohio Agricultural and Mechanical College) is simply trying to trademark something that we ALL possess. If we had thought of it first, we can be sure it would have been hooted down immediately. I suspect however that when push comes to shove the judge will likely agree to go where the political power is greatest. This hearkens back to the day not long ago when Michigan trademarked the letter "M" in its block form and effectively forced Miami to redesign its brand into what we now recognize as the beveled M and font-set. 

DevilGrad

Renmanco said:

In media circles, all press is good at it draws attention....even bad press.

What you do not want is no press.

Media folks always say that, but it’s wrong. Just ask the makers of Ayds diet supplements. Some forms of publicity damage brand value far more than they help, and it’s facile to ignore the distinction.

Blackbird

Professor_Fate said:

There’s arrogance, and then there’s arrogance in Marketing.

https://thespun.com/big-ten/ohio-state-buckeyes/the-ohio-state-trademark-application-shirts/amp

Course with the geographically challenged world of today, Miami needs to trademark “Of Ohio”. Although I think “MOFO” would be more appropriate.

Oy vez mir.

DevilGrad

I bet Morrison & Foerster has already protected “MoFo.”

dave67

EZ4U2C

muhawk

DevilGrad said:

Renmanco said:

In media circles, all press is good at it draws attention....even bad press.

What you do not want is no press.

Media folks always say that, but it’s wrong. Just ask the makers of Ayds diet supplements. Some forms of publicity damage brand value far more than they help, and it’s facile to ignore the distinction.

https://www.youtube.com/watch?v=UP_uiiRAZqs